Parafin

What it is

Parafin is Parafin, Inc.’s embedded financing infrastructure for software platforms that want to offer capital to their small-business customers. The homepage calls it a financing program built for your platform: white-labeled, AI-powered financing. The about page calls Parafin a financial infrastructure company that provides platforms with embedded financial products for their small businesses by abstracting capital markets, underwriting, servicing, compliance, and customer support. Footer copy states that Parafin is a financial technology company, not a bank. Loans and lines of credit are issued by Celtic Bank.

Capital is the working-capital product. The current Capital page lists two shapes. Term is a fixed-term loan with consistent repayments. Flex is a revenue-based option where repayments adapt with daily sales. Parafin manages underwriting, compliance and risk, servicing, and support. The platform white-labels the experience and, on the Capital page, earns a share of the capital fee when a customer converts.

This page is Capital for software platforms: Term and Flex working capital for the platform’s merchants. Spend (a revolving credit card) and Pay Over Time (an installment line of credit used at payroll, checkout, invoices, and similar moments) are Parafin’s. They are not this page.

Who it’s for

Two shapes, from Parafin’s own pages:

• Marketplaces, vertical SaaS platforms, and payment processors, which the about page names as the companies whose financial services Parafin powers so small businesses can run and grow on those platforms.
• Software platforms that want a turnkey capital program, which the Capital page sells as fast access to capital for restocking, advertising, or expansion, without the platform taking on risk or operational burden.

The contact form is a sales intake. It asks for work email, company website, annual payments volume, customer count, and product interest (Capital, Spend, Pay Over Time). Integration copy on Capital, Platforms, and the homepage offers no-code, low-code, or custom API paths after that conversation. No-code is described as a self-serve dashboard for pre-approved offers, including sharing payment or bank-account data to automate offers. That dashboard is not a public live start for a new platform.

It is a fit for a software company that wants branded working capital inside the product for its SMB customers, will complete a sales partnership, and does not want to hold the lending license.

Standout details

• Term and Flex are the two Capital products on the current product page. The Term Loan Program agreement is a commercial-purpose loan from Celtic Bank. Parafin is the service provider. After funding, Parafin withholds a stated repayment amount from a linked bank account on a regular schedule until the total repayment amount is paid. The hosted Term template shows bi-weekly withdrawals. The Flex Loan Program agreement is also a Celtic Bank commercial-purpose loan. After funding, Parafin withholds an agreed repayment rate of merchant receivables on the stated frequency until the total repayment amount is paid. Both agreements print interest charged as 0%, no personal guarantee, a single fixed fee, and a representation that the merchant is a commercial business enterprise organized in the United States. Consumer legal protections do not apply. Both are governed by Utah law. Celtic Bank (not its agents) is the originator and creditor.
• A Merchant Capital Advance agreement remains hosted at Parafin’s legal assets (last updated August 14, 2024). It is a purchase of future receivables by Parafin, Inc., a Delaware corporation, and states that the purchase is not a loan. The merchant’s business must be located in the United States. The November 12, 2025 360 Payments case study still names Capital products as MCA, Term, and Flex loans. The current Capital marketing page leads with Term and Flex only. Treat MCA as a still-published legal form and a product named in that case study, not as the lead offering on today’s Capital page.
• Eligibility copy on the Capital page: based on sales history, with no lengthy paperwork, credit checks, or collateral required. Businesses pay one fixed fee over the term of the loan. If approved, funding can be as little as one business day. Homepage and Capital UI copy describe pre-approved offers. Blog and newsroom underwriting copy says models use platform sales and business-performance data rather than relying primarily on personal credit scores. The Platforms page says Parafin absorbs KYC and compliance work and that a machine-learning model uses data from over 2 million small businesses to set eligibility and terms. That figure is Parafin’s.
• The platform is not the lender. Capital page: Parafin manages the full program, including underwriting, compliance and risk, servicing, and support. Platforms page: origination UI embeds natively, capital markets access is Parafin’s, and support runs from consideration through funding. Newsroom footnotes on Capital programs: all loans are issued by Celtic Bank, subject to credit approval, identity verification, and periodic review. Bank transfers are subject to review. The platform earns a share of the capital fee on conversion. Parafin does not publish the split or a merchant rate card. This listing does not repeat a rate card.
• Production is not self-serve. Live intake is Contact sales. Docs sit at docs.parafin.com and currently redirect to a login. A partner dashboard exists at dashboard.parafin.com. No-code, low-code, and custom API paths are sold after partnership. No-code copy names a self-serve dashboard for pre-approved offers and sharing Stripe or Plaid data to automate offers and email marketing. Custom copy names APIs and webhooks. There is no public pricing page (parafin.com/pricing returns 404).
• Geography: Term and Flex loan agreements require a US-organized commercial business and repayment in U.S. dollars. The MCA agreement requires the business to be located in the United States. A June 17, 2026 newsroom post states offers extended to small businesses across the United States and Canada. That newsroom line is broader than the current Term and Flex agreements. Do not treat Canada as confirmed Capital eligibility on those loan forms.
• Scale figures are Parafin’s and do not agree across pages. Homepage: $35B+ offers extended, 50,000+ businesses funded, NPS 84, and underwriting models trained on over 1 billion cross-industry data points. About page: launched on named platforms to serve hundreds of thousands of businesses and extended over $25 billion in offers. June 17, 2026 newsroom: over 50,000 businesses funded to date and over $35 billion in offers, attributed to Parafin internal data as of June 2026. Treat those as vendor copy from specific pages, not a single audited figure.
• Named on current Parafin product, about, or newsroom pages (not empty-alt logos): DoorDash and Mindbody (homepage quotes for DoorDash Capital and Mindbody Capital), Amazon and Worldpay (about), Amazon, DoorDash, Gusto, TikTok Shop, and Walmart (June 17, 2026 credit-facility post), SpotOn (August 25, 2026 SpotOn Capital post), and 360 Payments (November 12, 2025 case study). Capital page also quotes merchants USimplySeason, Weatherman Umbrellas, and NoNo Brackets. Founding: 2020, by Sahill Poddar, Vineet Goel, and Ralph Furman, on the about page and in newsroom boilerplate. Privacy policy contact: Parafin, Inc., 301 Howard Street, Suite 1500, San Francisco, CA 94105. Careers listings are San Francisco, CA. Adjacent Parafin products include Spend (cards issued by Column N.A., Member FDIC, under a Visa license) and Pay Over Time (lines of credit issued by Celtic Bank). Those are Parafin’s. They are not this page.

Sources: parafin.com, Capital, Spend, Pay Over Time, Platforms, About, Contact, Privacy Policy, Blog, Goldman Sachs facility, SpotOn Capital, 360 Payments case study, Embedded capital explainer, Term Loan Agreement, Flex Loan Agreement, Merchant Capital Advance Agreement, Line of Credit Agreement, Docs, Careers.

Honest verdict

Parafin is the listing to read when the job is embedded working capital for a software platform’s merchants: a white-labeled Term or Flex program, offers sized from platform sales history, and Parafin running underwriting, servicing, compliance, and the bank relationship. Parafin is not a bank. The loans are commercial-purpose. Consumer checkout credit is a different job.

What it is not: a published buy rate, a self-serve live start, or a product for consumer point-of-sale financing. Contact sales is the intake. If you will not complete a partnership conversation, stop. If the job is capital for the businesses on your platform, start here.