Identity verification and KYC/AML software for regulated onboarding and life-cycle checks, not a bank, payments processor, or consumer lending brand. Get a demo and Try it now are both live. Essential / Growth / Enterprise plans are published on /pricing. San Francisco is the HQ city Persona prints on privacy policies.
What it is
Persona is Persona Identities, Inc.’s identity verification and compliance platform, sold to verify real people and real businesses online across KYC/AML, KYB, fraud prevention, and related identity use cases. Live marketing brand on homepage, Platform, AML/KYC, Verifications, Pricing, About, Contact, Security, and footer is Persona. Legal name: Persona Identities, Inc. on Website terms of service, Processor Privacy Policy, Controller Privacy Policy, Website Privacy Policy, and footer copyright. Canonical marketing domain is https://withpersona.com/ (HTTP 200 at research; canonical link on homepage). https://www.withpersona.com/ returned HTTP 200 and resolved to https://withpersona.com/ at research. https://persona.com/ is a different site (domain marketplace titled PERSONA.COM); it is not this product. Homepage title: Secure Identity Verification Solutions | Persona. Homepage headline: Keeping the internet human. Subcopy: Persona is the most flexible and secure way to verify real people and real businesses online. Homepage platform block: Persona’s modular platform helps you verify, prevent fraud, and orchestrate identity across the entire life cycle (Verifications, Dynamic Flow, Workflows, Graph, Cases).
The confirmed public product URL for the AML/KYC surface used for this listing is https://withpersona.com/use-case/compliance/kyc-aml (page title positioning: AML/KYC compliance; HTTP 200 at research). KYC page: AML/KYC compliance customized to your business needs. Tailor Know Your Customer (KYC) and Anti-Money Laundering (AML) processes to meet global regulations your way. Capabilities named on that page: documentary verification (government IDs from more than 200 countries and territories; business documents such as articles of incorporation, licenses, partnership agreements); non-documentary verification against global issuing and authoritative sources; individual and business entity verification including UBOs; selfie liveness, video verifications, and 2FA device binding; continuous screening (sanctions, PEP, adverse media, FinCEN 314a, custom lists); rules-based workflow decisioning; case investigation views; automated SAR/STR narrative generation and e-filing as marketed. Platform page frames the same stack as a configurable identity platform for KYC/AML, KYB, age assurance, and related use cases in 200+ countries and territories.
This page is Persona identity verification / KYC/AML for fintechs and institutions: document, biometric, and database checks plus screening and workflows as Persona markets them for compliance onboarding and life-cycle checks. Adjacent products are Persona’s. They are not this page. Know Your Business packaging (/solutions/know-your-business), Relay privacy-preserving claims (/product/relay), Graph fraud link analysis (/product/graph), Cases / Persona Assistant review agents, age assurance, workforce IDV, background checks, Know Your Agent (KYA), Shareable KYC / Connect, and Persona Marketplace are Persona’s. They are not this page.
Who it’s for
Shapes from Persona’s homepage, AML/KYC, Fintech industry, Platform, Pricing, Customers, Contact, and docs:
- Fintechs and financial institutions running KYC/AML onboarding, which /industry/fintech sells as fight fraud and convert users for loans, credit cards, account openings, and related flows, and which /use-case/compliance/kyc-aml names digital banking, financial institutions, cryptocurrency, online payments and wallets, money movement, and lending and BNPL among industries served.
- Teams that need documentary plus non-documentary identity verification in one stack, which Government ID, Database checks, and Selfie recognition product pages sell as government IDs across 200+ countries and territories, authoritative and issuing sources across 40+ countries, and selfie liveness / face matching for ID binding and reverification.
- Operators that want configurable compliance workflows and case review, which KYC and Workflows sell as no-code automations, dynamic risk routing by geography and risk level, consolidated identity records for audits, and case modules with link analysis and SAR/STR filing macros.
Partner intake is dual-path. Marketing CTAs: Get a demo; Try it now; Get in touch. Contact at https://withpersona.com/contact: We’re excited to learn more about your business and show you how Persona can help you meet compliance, convert users, and fight fraud; Need help verifying your identity (end-user troubleshoot); Want to partner with Persona (Apply here). Pricing: Essential is Self-guided plan with Try it now; Growth and Enterprise are Contact us. Dashboard start host linked from marketing: https://app.withpersona.com/dashboard/start (HTTP 200 at research). Login / dashboard: https://app.withpersona.com/dashboard. Docs: https://docs.withpersona.com/docs/getting-started (Embedded Flow, Mobile SDKs, Hosted Flow; connect with our sales team for questions). Help center: https://help.withpersona.com/. Status: https://status.withpersona.com/. API reference: https://docs.withpersona.com/reference/introduction.
It is a fit for a fintech, financial institution, or platform that wants configurable identity verification and KYC/AML workflows, can start on Essential via Try it now or will Contact us for Growth/Enterprise depth, and does not need Persona to be the bank, processor, or lender.
Standout details
- Brand, domain, and product URL (as printed). Official marketing name on live pages: Persona. Legal: Persona Identities, Inc. Canonical site: https://withpersona.com/ (HTTP 200; www resolves to apex at research). Confirmed product URL for this listing: https://withpersona.com/use-case/compliance/kyc-aml. Related live URLs also used here: /, /platform, /pricing, /about, /contact, /customers, /security, /privacy, /product/verifications/government-id, /product/verifications/selfie-recognition, /product/verifications/authoritative-databases-issuing-sources, /product/workflows, /solutions/know-your-business, /industry/fintech, /legal/terms-of-service, /legal/privacy-policy, /legal/idv-privacy-policy, /legal/website-privacy-policy, /legal/privacy-notices, /glba-privacy-notice. Docs: https://docs.withpersona.com/. Dashboard: https://app.withpersona.com/dashboard. https://persona.com/ is unrelated (domain marketplace).
- KYC/AML and verification surface. KYC page markets individual and business onboarding, documentary and non-documentary checks, identity and device binding, continuous screening (watchlists, sanctions, PEP, adverse media, FinCEN 314a, custom lists), reverification at high-risk moments, and platform automation including SAR/STR e-filing. Government ID page: verify government-issued IDs across 200+ countries and territories; most decisions take just 5-10 seconds as marketed. Database checks: authoritative and issuing sources across 40+ countries with configurable matching logic. Selfie recognition: liveness, face matching to ID portraits, deepfake/spoof resistance marketing; average verification time under 1.9 seconds as marketed; third-party lab testing claims. Fintech page also names watchlist screening across 100+ global sanction and warning lists, 5,000+ PEP lists, and 400+ million news articles as Persona-printed coverage figures.
- Platform modules next to KYC. Platform and homepage building blocks: Dynamic Flow, Workflows, Graph (link analysis for coordinated fraud), Cases (team or Persona platform agents), Passive signals, Relay, Persona Assistant, Persona Marketplace, Data Explorer. Pricing Growth unlocks full suite including KYB services, Graph, and 3rd-party Marketplace Apps. Those modules are Persona’s. They are not this page’s Vert focus beyond how they support KYC/AML orchestration.
- Ops and pricing (public). Dual CTAs: Try it now (Essential self-guided) and Get a demo / Contact us (Growth and Enterprise). /pricing (HTTP 200): Essential, Growth, Enterprise plan cards; volume-based and feature-based pricing comparison tables for verification types, reports, Relay claims, Marketplace, Dynamic Flow, workflows, and security features. Essential prints Starting at a monthly minimum with a 12-month minimum contract term (dollar amount on the live page; not repeated in YAML). Growth: Contact us. Enterprise: Contact us; fully bespoke identity programs for KYC/AML and more. Startup Program: eligible SMBs, venture-backed startups, and developers can apply for a one-year allotment of free services on a select product set. This listing’s public_pricing YAML is a label only (no dollar amounts). Docs: production API use referenced alongside sales-team contact for questions.
- Company facts. Headquarters: San Francisco, CA from privacy postal address (981 Mission Street #95, San Francisco, CA 94103) and Controller/Website privacy headquartered-in-the-United-States language with San Francisco and New York City offices. Frontmatter headquarters uses San Francisco, CA. Founded year was not printed on About, Contact, or legal pages reviewed for this listing; omit from frontmatter. About mission: humanizing online identity by helping companies verify that their users are who they say they are. About press chips reference third-party coverage (including valuation and fundraising headlines); treat those headlines as press titles Persona links, not independently audited financials here. Footer copyright: (c) 2026 Persona Identities, Inc. Homepage scale chips (vendor claims): Trusted by 3 of the Fortune 5; ~1B identities verified; >300M fraud attempts stopped; >99.9% uptime. Gartner Peer Insights footer: 4.5 as of July 7, 2026 out of 70 reviews. Analyst report CTAs: 2026 Gartner Magic Quadrant for Identity Verification Leader; Forrester Wave Identity Verification Solutions Q3 2025; Liminal 2025 Business Entity Verification Link Index. Treat analyst and scale lines as Persona-printed marketing.
- Named customers (vendor-named). Customers page stories: OpenAI, Coursera, Brex, Twilio, Lime. Attribute as Persona-named stories, not independent verification. Pricing Marketplace examples name productivity and data apps such as Salesforce, Hubspot, Clearbit, and MX as third-party Marketplace app categories.
- License and security posture (as printed). Security: SOC 2 Type II, ISO 27001, Kantara (NIST SP 800-63), HIPAA, FERPA, Age Check Certification Scheme, KJM, iBeta, CCPA, Data Privacy Framework; reach out to account manager or support@withpersona.com for certification copies; US and EU data residency choice; field-level redaction; configurable retention; no data brokering as printed; FedRAMP Marketplace link for public-sector packaging. Processor vs controller privacy split is documented. GLBA notice applies where nonpublic personal information is in scope. No clear FCRA CRA disclaimer on Website terms/privacy pages reviewed; confirm with Persona for FCRA-sensitive uses. Persona is a technology vendor for identity verification and KYC/AML. It is not marketed as the bank charter holder or payments processor of record.
- Adjacent modules. This page is Persona identity verification / KYC/AML. Adjacent products are Persona’s. They are not this page. KYB, Relay, Graph, Cases / Assistant, age assurance, workforce IDV, background checks, KYA, Shareable KYC / Connect, Marketplace apps, and industry packaging (marketplaces, digital health, government, e-learning, higher education) sit next to the core KYC job.
Sources: withpersona.com, Platform, AML/KYC, Government ID, Selfie recognition, Database checks, Workflows, KYB, Fintech, Pricing, About, Contact, Customers, Security, Website terms, Processor Privacy Policy, Controller Privacy Policy, Website Privacy Policy, GLBA Privacy Notice, Docs getting started, API reference, Dashboard start.
Honest verdict
Persona is the listing to read when the job is identity verification and KYC/AML for a fintech, financial institution, or platform: collect and verify government IDs and selfies, check authoritative databases, screen sanctions/PEP/adverse media, and orchestrate risk-based flows with cases and SAR/STR tooling as Persona markets them. Persona is not a bank, not a payments processor, and not a consumer lending brand page. The charter, underwriting, and payment rails stay with the institution or its partners. Persona supplies the identity verification, screening, and workflow layer.
What it is not: a bank charter, a processor of record, or a lender of record. Essential Try it now and published plan cards are real; Growth and Enterprise (full KYB, Graph, Marketplace, bespoke KYC/AML programs) still go through Contact us. Scale chips, analyst badges, and customer stories are Persona-printed marketing. Founded year was not printed on the About or legal pages reviewed here. Public FCRA CRA disclaimer was not found on Website terms/privacy pages reviewed; confirm with Persona if your use is credit, employment, or similar eligibility. If you need the vendor itself to hold deposits or process payments, stop. If the job is identity verification and KYC/AML workflows, start here.