Bread Pay

What it is

Bread Pay is Bread Financial Holdings, Inc.’s (NYSE: BFH) point-of-sale consumer financing program for merchants. Current merchant pages call it Business Payment Solutions and Pay Over Time Solutions for Businesses. The canonical merchant URL is www.breadpayments.com. The same Business Payment Solutions surface also lives at www.breadfinancial.com/en/business-solutions.html. The dedicated Bread Pay merchant product page is Pay Over Time Solutions for Businesses. The consumer homepage at www.breadfinancial.com is a D2C cards, savings, and Pay Over Time shopper surface. It is not the merchant product URL.

Merchant pages: white-label financing and credit card products implemented individually or mixed and matched. Pay Over Time is Installments (flexible payments online or in-store) and Bread Pay SplitPay (short-term financing). Pay Over Time business page: Bread Pay is an intuitive, omni-channel Pay Over Time lending platform; Installments as a gray-label payment solution with in-house bank underwriting and a decision in a few seconds; SplitPay as four equal, interest-free payments over six weeks, merchant paid upfront, Bread takes the risk, launch in six weeks or less. 10-K: Bread Pay is the payment technology solution for pay-over-time products, including installment loan and split-pay offerings, an omnichannel solution for more than 1,400 SMB retailers and merchants, with APIs so merchants and partners integrate online point-of-sale financing.

Help Center: Bread Pay was launched in 2014 and is today a product of Comenity Capital Bank, a Bread Financial company. Alliance Data completed the acquisition of Lon Inc., operating under the trademark Bread, on December 4, 2020. Alliance Data rebranded as Bread Financial on March 23, 2022 and unified prior market-facing brands, including Bread Payments, under Bread Financial. Bread Payments is not a separate live company on current pages. The merchant domain breadpayments.com still serves the Business Payment Solutions site.

This page is Bread Pay POS installment for merchants: a retailer or software platform enrolls, the consumer applies at checkout, Comenity Capital Bank originates an installment loan or SplitPay, and the merchant is paid after the sale. Private label and co-brand cards sold on the same Business Solutions page, Bread Savings, Bread Cashback and Bread Rewards cards, and Bread Loans personal or debt-consolidation lending are Bread Financial’s. They are not this page.

Who it’s for

Partner shapes, from Bread Financial’s Business Solutions, Pay Over Time business, Help Center, 10-K, and developer pages:

• US retailers and specialty merchants, which Business Solutions sells as leading brands and Help sells as businesses of varying sizes across home goods and furniture, electronics, and health care products. 10-K partner industries: travel and entertainment, specialty apparel, health and beauty, jewelry, sporting goods, technology and electronics, home and furniture. Pay Over Time business page success stories name Noemie, Create Room, and Newton Baby. Business Solutions success stories name Michaels, Apt2B, and the New York Yankees.
• SMB retailers, which the 10-K names as more than 1,400 SMB retailers and merchants on Bread Pay, alongside large brand partners on co-brand and private label programs.
• Software, POS, and eCommerce platforms, which Pay Over Time business copy sells as working with all leading e-commerce platforms, which platform docs name as Shopify (Bread Pay app and Bread Pay Messaging app), BigCommerce, and Volusion plugins, plus a JavaScript SDK and Bread Financial REST API. Unified SDK / Enhanced Digital Suite: placements for Installments, Split Pay, and Card. Help also names a compatible Clover device path for in-store Bread Pay. Shopify docs: Access Keys come from the Merchant Portal, and access to the portal is set up by the Integration Manager supporting you. Live production keys: reach out to your main Bread Pay point of contact.

Merchant intake is Contact an expert on Business Solutions and Pay Over Time business pages. Copy: an expert will be reaching out within one business day. Contact: Need Business solutions? Contact an expert. If you are a merchant using Bread Pay, you can reach out to our Merchant Success team. Merchant Help Center case form: Not yet a Bread Pay Merchant? If you are interested in offering Bread Pay, please contact our Bread Pay Sales Team. Developer docs: work with your Integration Manager or Success manager for portal access and auto-settle. That is a sales conversation, not a public self-serve live start. After enrollment, merchants use the Bread Pay Merchant Portal (production at merchants.platform.breadpayments.com, preview at merchants-preview.platform.breadpayments.com) for keys, settlements, and order management.

It is a fit for a US merchant or checkout software company that wants Comenity Capital Bank to originate consumer installment credit at the point of sale, will complete a sales conversation, and does not want to hold the loan.

Standout details

• Products at POS (as printed). Pay Over Time business page: Installments and Bread Pay SplitPay, with the option to combine Pay Over Time solutions or add a credit card product. Help (consumer and business): Bread Pay Installment Loans are fixed monthly payments, terms from 3 to 120 months, APRs from 0.00% to 34.99% depending on credit eligibility and the retailer, no origination fees or prepayment penalties, late payment fees may apply. SplitPay: four equal interest-free payments, first payment at checkout, remaining three every two weeks, typically $50 to $1,500 (retailer limits may apply). FlexLoan (Help and Terms): a Loan with a Purchase Window; Help: shop for up to six months or until you reach your credit limit, terms 60 to 120 months, APRs from 0% to 9.99%, first purchase within 30 days of approval or the loan is cancelled, virtual card for online and in-store. 10-K installment loans: fixed extensions of credit paid in monthly installments, primarily over a 3 to 84 month period. Help says 3 to 120 months. Those term lines do not agree. Ask Bread which band applies to your program. In-store: QR code apply, one-time use virtual card valid seven days, confirmation code valid 12 hours with photo ID, and a Clover device path where the merchant has a compatible Clover system in each store. Adjacent merchant products on Business Solutions, not the center of this page: private label and co-brand credit cards issued by Comenity Bank and Comenity Capital Bank.
• Merchant flow and funding. Consumer Help: apply online or in store at participating retailers, select Bread Pay at checkout, review loan details, accept terms, complete purchase. Soft inquiry on installment prequalification as printed. Merchant Help (order lifecycle): Authorization guarantees payment upon fulfillment if shipping policy and rules are followed; Settlement starts the loan and captures funds; merchants should expect funds within 0-2 business days of settlement; first consumer installment payment is owed within 30 days from the settlement date. SplitPay on that article: after ship-and-settle, Bread Pay transfers funds for the order, less the SplitPay merchant discount fee, ACH within 0-2 business days, and Bread Pay inherits credit and fraud risk for SplitPay if fraud rules are followed. Pay Over Time business: SplitPay, you get paid upfront, we take on the risk. Shopify docs: Success manager may approve auto-settle. Those funding lines are vendor copy by channel. Ask Bread which clock applies to your integration.
• Software and platform path. Platform docs at platform-docs.breadpayments.com: Bread SDK (BreadPayments.setup, registerPlacements, INSTALLMENT:APPLICATION_DECISIONED and INSTALLMENT:APPLICATION_CHECKOUT) and Unified SDK / Enhanced Digital Suite for Installments, Split Pay, and Card. Sensitive data is collected in a secure iframe and sent to Bread Financial, never touching the merchant server. Merchant stores transactionId server-side and uses the Bread Transaction API. 10-K Enhanced Digital Suite: unified SDK, prefilled fields, real-time prescreen, immediate credit approval without leaving the brand partner’s site. Named plugins in current onboarding docs: Shopify Bread Pay app and Bread Pay Messaging app, BigCommerce, Volusion. Help: Clover in-store. Mobile SDK overview: Brand Partners Mobile SDK for Apply and Buy in a native app, currently only for Brands partners that are part of the initial pilot group, distributed to the Brand Partner’s identified technical resource. Production keys and portal access come from a Bread Pay point of contact, not a public self-serve signup.
• Promotional and consumer terms (as printed). Help: no origination fees or prepayment penalties on Installment Loans and SplitPay; late fees may apply from the loan agreement. Consumer Pay Over Time page: not a credit card, no prepayment penalties, no deferred interest. 10-K: most installment loans are offered through contractual agreements with Bread Pay partners and may include additional fees paid by the partner, particularly where the installment loan carries a below-market interest rate. SplitPay merchant article: merchants are not refunded SplitPay fees on refunds. Those are consumer APRs and partner-fee mechanics, not a public merchant rate card.
• Ops and pricing. Contact an expert is the merchant intake. An expert will be reaching out within one business day. SplitPay marketing: launch your project in six weeks or less. There is no public merchant fee schedule or /pricing rate card. 10-K and merchant Help confirm partner or merchant discount fees exist. Settlement reports in the Merchant Portal include funding_event_fees and transaction_fee columns. This listing does not reprint a fee schedule. Production for a new merchant or platform partnership is sales-led.
• Geography. Terms of Use: eligible applicants must be of legal age (generally 18) and a legal resident of the United States; service area is the continental United States and Hawaii; Site and Services are available only in the United States in jurisdictions where the Loans are available; governed by the laws of the State of Utah. Help: Bread Pay products are available to U.S. citizens residing in the United States, offered through participating retailers in the U.S. as well as some U.S. territories and Caribbean countries, while a later Help line says products are only available to U.S. citizens residing in the United States. BigCommerce setup: Available Countries United States. This listing treats the live merchant POS job as United States.
• License and legal (as printed). Originator for Bread Pay is Comenity Capital Bank, as in license_posture. Footer on merchant and consumer pages names Comenity Bank, Comenity Capital Bank, and Bread Savings PO Boxes in Columbus, Ohio. Asset Library for merchants: Subject to approval of credit application. Bread Pay loans are made by Comenity Capital Bank, a Bread Financial company. Terms choice of law: State of Utah. 10-K: Parent is not a BHC; Banks are FDIC-insured; CFPB supervises both Banks; planned CB-into-CCB merger pending, expected second half of 2026 if approved. No NMLS number is printed on the current legal and merchant pages read for this listing. Bread Savings deposit insurance is for Bread Savings deposits. It is not the POS credit product on this page.
• Identity and company age (as printed). Help: Bread Pay launched in 2014. Founded year in frontmatter follows that Help line. December 4, 2020 PR: Alliance Data completed the acquisition of Lon Inc., operating as Bread. March 23, 2022 newsroom: Alliance Data is now Bread Financial; parent renamed Bread Financial Holdings, Inc.; ticker BFH from April 4, 2022; Comenity Bank and Comenity Capital Bank keep their names; prior brands unified under Bread Financial. LinkedIn leftover for Bread Payments still says Bread Payments is now Bread Financial. Company-age copy does not agree: Business Solutions “30 years of experience,” April 23, 2026 newsroom boilerplate “proudly marks 30 years of success in 2026,” go.breadfinancial.com paid-media page “more than 30 years” in one block and “For over 35 years” in another. Headquarters in frontmatter follows the 10-K Columbus, Ohio line.
• Scale figures are Bread Financial’s and do not agree across pages. 10-K year ended December 31, 2025: $18.8 billion in Credit card and other loans from approximately 34 million open and outstanding accounts, average balance $1,047 for accounts with outstanding balances, nearly 100 brands, more than 1,400 SMB retailers and merchants through Bread Pay, retail deposits $8.5 billion, NPS 54.5 in a 2025 Medallia survey, approximately 6,000 associates, Center of Excellence certified for the twentieth consecutive time in 2025. Business Solutions: $27B in annual sales (footnote: 2024 Bread Financial Annual Report), 35.6M open unique customers as of Dec. 2024, 33.8M cards with purchase balances as of Dec. 2024, 1 in 7 U.S. adults with open accounts as of Dec. 2024, 90% partner renewal rate (internal 2025 Partner Data Management), 1.5-3X increase in shopping trips (internal Portfolio Analytics as of Sept. 2024). go.breadfinancial.com: 40+ million card holders, 1k+ brand partners, 18B Average loans, 35 Million+ card members and ~50 Million accounts. Pay Over Time business: 32% increase in overall volume, 33% increase in tender share, 60% increase in average month-over-month financing volume, each footnoted as a single-merchant case study with dates that do not overlap. Treat those as vendor copy from specific pages, not a single audited figure.
• Named on current Bread Financial product, 10-K, newsroom, Help, docs, or testimonial surfaces (vendor-named): 10-K brand partners include AAA, Academy Sports + Outdoors, Caesars, Dell Technologies, Hard Rock International, the NFL, Raymour & Flanigan, Saks Fifth Avenue, Signet, Ulta, and Victoria’s Secret. Business Solutions stories: Michaels, Apt2B, New York Yankees. Pay Over Time stories: Noemie, Create Room, Newton Baby. Platform docs: Shopify, BigCommerce, Volusion. Help: Clover, and a Sezzle path where monthly financing powered by Bread Financial is offered through select Sezzle retail partners, originated by Comenity Capital Bank. 10-K also names Fiserv for core credit card processing since 2022, which is processing infrastructure, not the POS installment originator. Attribute as vendor-named partners and quotes, not as independent verification. Adjacent Bread Financial products scoped off this page: Bread Savings high-yield savings, CDs, and IRAs, Bread Cashback and Bread Rewards American Express D2C cards, Bread Loans personal and debt-consolidation loans, and the consumer Account Center / Member Portal shopper path.

Sources: breadpayments.com, Business Solutions, Pay Over Time for businesses, Contact, Consumer homepage, Consumer Pay Over Time, Help Center, Bread Pay and Bread Loans Terms of Use, Privacy, Bread Pay Asset Library, Paid media, SDK overview, Unified SDK overview, Bread SDK installation, Shopify integration, BigCommerce integration, Mobile SDK overview, Merchant portal, Merchant Help / transaction statuses, Merchant case intake, Alliance Data is now Bread Financial, Alliance Data completes acquisition of Bread, 2025 10-K.

Honest verdict

Bread Pay is the listing to read when the job is offering Comenity Capital Bank consumer installment loans and split-pay at a US merchant’s point of sale, including eCommerce plugins and a published SDK and REST API path for software platforms. Private label and co-brand cards, Bread Savings, D2C cards, and Bread Loans personal lending are Bread Financial’s. They are not this page.

What it is not: a self-serve live start with no sales conversation, a published merchant fee schedule, or a deposit or checking product. Contact an expert is the intake. Comenity Capital Bank originates. Merchant discount fees exist on 10-K and merchant Help. The dollar schedule is not public. Public loan-balance, account, partner-count, and company-age figures disagree across the 10-K, Business Solutions, and paid-media copy. If you will not complete a merchant or partner conversation, stop. If the job is bank-originated checkout installment credit for a US retailer or POS software platform, start here.